Owners and founders of NEWBEV have almost 20 years experience in spirits/beverage industry. Together we had built the biggest vodka brand amongst a lot of other famous spirits brands of Vietnam in the last decade.
The Company
We promise to deliver high quality products and excellent customer services.
The consumer is key and our most important goal
Come together as colleagues, Newbev staff is now under a new roof where each person plays an important role in making us the dominating player in Vietnam spirit market.
Owners and founders of NEWBEV have almost 20 years experience in spirits/beverage industry. Together we had built the biggest vodka brand amongst a lot of other famous spirits brands of Vietnam in the last decade.
Therefore, the Direwolf ego not only stands for the product, but also a self-reflecting image of the Newbev staffs. We are a Direwolf pack ourselves: strong, intelligent and united.
The Brand
Direwolf Vodka – the first pioneering product of Newbev
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Direwolf Vodka – the first pioneering product of NewBev Group – is the symbol of power, intelligence and courage. Direwolf Vodka, launched in January 2020, is a combination of premium Vietnamese ingredients and cutting edge European technology.
Wolves have always been known for their exceptional intelligence, strength and audacity. They represents ultimate freedom but at the same time each individual has to stick with the rules of the pack in order to survive.
We at NewBev Group wanted something different. Through Direwolf Vodka, we encourage each one of us to innovate, breakthrough the daily boring routines and strive for new experiences in order to enjoy a more colorful life, full of positive vibes.
Be free – Discover your new freedom!
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Breakthrough Design
Direwolf is the first Vodka in Vietnam to use T-cork, usually seen in higher premium products.
Dirework T-cork is exclusively designed and produced by Guala Group. This tiny detail brings out yet a powerful impression: The POP!
The Direwolf logo is a re-imagination from a shield and made shiny through metalite printing on the actual bottle. The technology is brought out by Technologia Company (Ukraine). Under UV lights, the logo will change color and the Direwolf’s eyes will automatically and impressively light up.
The Direwolf bottle is produced by Xilong Company – one of the biggest bottle manufacturers in the world. We also use special embed options to make sure the design is unique and un-copiable.
THE "POP"
Direwolf Vodka is the first vodka product to use Cork Cap technology instead of the typical cork screw or metal cap. The Direwolf embedded Cork Cap is made available as a collaboration between NewBev Group and the Guala Group (Italy). While we are used to the old-fashioned method of opening a vodka bottle with a metal cap or screw cap, Direwolf Vodka offers something totally different and mesmerizing: the "POP!" sound.
This sound represents the start of something new, something emotional and something to celebrate.
This is one of the unique experiences that NewBev Group tries to deliver. Through Direwolf Vodka, we bring out "the Best" and the only "the Best" experiences!
Vodka, The Holy Water of the Monastery
Born within the Monastery as a ‘purifier’, Vodka gradually become a nationally revered drink that was closely linked to the open and heartwarming culture of Russia.
In the 12th Century, Vodka is a literally a ‘heart-warming’ drink. People drank vodka as a means to warm up their bodies in the cold harsh winter.
In the 21st Century, we seek for Vodka not only for a physical need but also for an emotional fulfillment. Either we’re sad, happy or anything in between, vodka is an easy go to drink. We pick up a shot of vodka as a companion of emotional rollercoaster, as a catalyst for any party or simply a good old talk with someone.
Positioning
The Best Vodka in Vietnam
100% made from specialty rice of Vietnam, Direwolf Vodka is a premium vodka product with one of the richest and most complex flavor profiles among the domestic vodka products.
We use the latest distillation technology with 6 distill towers and absorbent filtration from Europe. Each Direwolf Vodka drop comes in its purest form and highest quality possible.
The Direwolf Cork Cop, Label & Bottle are manufactured by top industry manufacturers: Guala International, Technologica and Xilong respectively.
Direwolf Premium Vodka is a combination of pure passion for spirit-making and the latest production technology. The vodka has 33% ABV made from specialty rice, one of the best ingredients in the world used to make vodka.
Vision
The new leader
We seek to lead the vodka market in Vietnam as a brand new player and brand new profile that fits well with Asian consumers and Vietnamese specifically.
The Direwolves
